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VOL XII-7 Why You Need Traditional Media In Your Ad Mix!   And Why Many of the "New Media" Folks Have it All Wrong...

VOL XII-6 Six Steps to Stellar Advertising Success   New Marketing Disciplines for Maximum Advertising Effectiveness!

VOL XII-5 Have It Your Way! - Advertising is going the way of the hamburger!   Back in the ‘good ole days’ when McDonalds® introduced their 15¢ hamburger, you could get it only one way. Their way. Burger King®, looking for a competitive differentiation, introduced the legendary ‘Have It Your Way’ campaign “Special orders don’t upset us…etc.” and the rest is history. ‘Have it your way’ is one of the most plagiarized expressions in modern marketing history....

VOL XII-4 Scam, Spam and Digital Lies! - What the E-Folks Won’t Tell you, and Why   First, before I get the big hammer out and smack down some of the rumors, lies and innuendos that are pervasive, not only in the automobile E-advertising business, but throughout the entire advertising industry, let me say this about E-commerce: It’s here. It’s powerful. It’s growing. It’s important...

VOL XII-3 Digital Daze   Exciting new ideas and technological advances have fast-forwarded advertising and marketing communications to a level many of us never believed possible in our lifetime...

VOL XII-2 Coaching Your Advertising Team   As a certified Business Coach I've given a lot of thought as to how the coaching concept can create better synergy in the dealership marketing arena. Actually, it's probably the best way for an owner/general manager to participate effectively in the dealership advertising process...

VOL XII-1 Spiral Integration is Critical to Advertising Success   A few years ago in this magazine I shared thoughts on the concept of spiral integration of advertising, where each ad medium is intertwined with all other mediums in a campaign to elicit maximum effectiveness and return on investment...

VOL XI-12 Advertising's Top Ten Tips from the Pros   Over the past 25 years as an automotive advertising specialist, I have had the great pleasure of ‘learning at the feet’ of the masters...some of the most successful, most admired (and most profitable) car dealers in the history of the retail automobile business...

VOL XI-11 The Perfect Factory Ad   Recently a large metro Chevy dealer copied me on a heated email that he had just sent to VIPs at the factory. The dealer was enraged at the creative of a Chevy LMG advertising proposal...

VOL-XI-10 State of Confusion   Never, in my almost 40 years of advertising experience, have I seen such confusion in the advertising world. Not just among advertising clients, but in the advertising community itself...

VOL XI-9 Which Half of Advertising is Wasted?   Retail icon John Wanamaker once said: "I know at least half of my advertising is wasted. I just don't know which half!" Last week I came across an auto industry newsletter with reference to a recent research project restating virtually the same proposition...

VOL X-8 Top 5 'Cheapskate' Advertising Ideas!   Okay, I got your attention! But this column isn’t just for cheapskates, it’s for smart folks who are looking to put a few more bucks on the bottom line without spending a lot of money...

VOL XI-7 Ideas From The ‘Hugh’man Side of Advertising!   You can call Hugh Macleod crazy or you can call him a genius. But you can’t call him boring...

VOL-XI-6 The Ad Agency's Dirty Little Secrets!   I’ll make a lot of enemies with this article, but you need to know the dirty little secrets of many ad agencies if you are ever going to have a meaningful, successful relationship with an outside advertising vendor...

VOL-XI-5 Six Steps to Better Advertising Copy…   In advertising copy, as in everything else in life, sometimes it’s the little things that make the difference.

VOL-XI-4 Advertising Media Trends   One of the greatest areas of confusion in the automobile advertising business today is the breakout of media budgets.

VOL-XI-3 Advertising…Have You Met Melissa?   In advertising, as in much of life, sometimes it’s the little things you do that make all the difference in your overall success.

VOL-XI-2 Advertising…Hook, Line and Thinker!   North Americans are exposed to over 3000 different ad messages a day.

VOL-XI-1 Give USED Car Advertising the Respect it Deserves!   For many new car dealers, used car sales made the difference between profit or loss in the 4th quarter of 2005.

VOL-X-12 Advertising: Protecting your AD-sets   “They copied all they could copy…but they couldn’t copy my mind. So I left them sweating and stealing a year and a half behind.”

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