DEPARTMENT NEWS
Media Buying
New FCC regulations are having a dramatic impact on programming, rates and effectiveness of radio and TV stations. Multiple station ownership has created mini-monopolies in some markets.
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Internet Marketing Local Search Marketing for Auto Dealerships:
Ensure your web site gets found in the major search engines by local prospects under ALL appropriate key words.

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Sound/Motion
3 Important Musts Producing TV/Radio Advertising are...
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Research
Research Partners is a CBC subsidiary offering clients industrial-strength car-buyer media habits data. Research means more effective advertising across every medium.
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Graphic Arts
Powerful point-of-purchase media like electrostatic window stickers, posters and brochures make a huge difference in branding.
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What's News...

Congratulations to our 2007 #1s!

CBC would like to congratulate 25 of our clients who achieved #1 status in 2007. We're happy to be a small part of your large success!! 
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Industry Update

Advertising in an economic downcycle

In an economic downcycle, is it best to batten down the hatches, hunker down and ride it out? No!

Businesses have been asking this question for decades. And every major study reaches the same conclusion: continuing with a marketing budget equal or greater than pre-recession levels produces the best results. ...MORE







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Working with a handful of the world's best Automobile Dealers
Creative Broadcast Concepts is a full service advertising and marketing agency specializing in retail automobile advertising. Since 1983, our goal has always been to work with a handful of the world's best automobile dealers developing advertising and marketing programs that enhance and compliment the successful attributes of our dealer clients.


Featured Article
August
2008 VOL XIII-8


 
Seven Ways to Supercharge Your Advertising Effectiveness
Jim Boldebook

Since advertising is just one facet of marketing, let me put my "marketeer" hat on to share some ideas on overall marketing strategy for challenging times.

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