Relaxed ownership rules under FCC regulations have created mega-broadcast groups often owning 4 or more stations in the same market. Entire markets are being controlled by just a few broadcast companies. These groups are creating dramatic changes in programming, policy and of course rate structures in the marketplace.More recently, further de-regulation has resulted in cross broadcast purchases in the marketplace with television groups buying radio stations and vice versa. What does this all mean to the advertiser consumers? Not as much as you might imagine.
One of the reasons for de-regulation in the first place is the increased competition of cable, satellite and Internet. The 'big three' ABC, NBC and CBS, have not only lost market share to FOX, PAX, UPN and other broadcast independents, but cable and satellite services have increased viewing choices by over 100 channels, with the promise of 400 more to come in the next 10 years.
Radio, once a relatively mature market after the FM upheaval of the 1970's, now faces an even greater challenge from 'satellite broadcast' channels and Internet radio channels.
All in all, the consumer has more choices than ever before, and the consumer is the ultimate judge of ratings and revenue.
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Relaxed ownership rules under FCC regulations have created mega-broadcast groups often owning 4 or more stations in the same market. Entire markets are being controlled by just a few broadcast companies. These groups are creating dramatic changes in programming, policy and of course rate structures in the marketplace.