CBC has relied on Research Partners for our consumer media habits research studies for over 23 years. In fact, we won't make a single media buy without them.

Research Partners brings media habits research right into your own store.

Take the Test
Should you advertise on radio or cable? How do you know? What's your satellite penetration in your market? Should you continue to advertise in the newspaper or will electronic broadcast advertising save you more money while driving traffic through your door?

If you don't have these answers, RP's Media Habits Data Reports^TM will help you identify these and about 21 other customer media habits. If dealers like Faulkner, Galpin, Brandon Ford and the Woodhouse Auto Family rely on Research Partner's research, why aren't you?

100% Reliable Data
Their Media Habits Data Reports^TM come from THE MOST RELIABLE SOURCE: your customers.

The research process begins in your dealership. Customers waiting for financing fill out a simple media habits survey. After receiving your surveys, their research analysts process your data and generate media habit reports customized for your media market.

Advertising Dollars
Every month car dealerships spend thousands of dollars on ineffective media buys. But with Research Partner's in-dealership research program, your dealership will hand-select media stations that are proven winners in your customers' eyes (and ears).